Tweet. Fitbit market cap as of March 02, 2021 is $1.7B. Fitbit spent the first two years ramping up production to meet demand. Almost everyone, including Fitbit executives, agree that Fitbit was late to compete with smartwatches. Note: Active Fitbit users use the device and app more than once per week. The wearable device industry is dominated by Apple, Xiaomi, Samsung and Fitbit. It also offers accessories which include bands and clips, charging cables and Fitbit apparel. Fitbit's market share of wearable device unit shipments was 34.2 percent in the first quarter of 2015, yet that share has shrunk to 2.6 percent in the latest quarter of … Upon close of the all-cash transaction, which is subject to customary closing conditions, Fitbit stockholders will receive $7.35 per share in cash, valuing the company at a fully diluted equity value of approximately $2.1 billion. Taking inspiration from the tracking sensors in the iPhone, James Park and Eric Friedman founded Fitbit, with the aim of putting the sensors in a smaller package. S&P 500 3,879.54 (-0.57%) DOW 31,404.23 (-0.42%) Fitbit’s share price dropped 18% in the months after the announcement of the merger with Google. Fitbit has continued to add more active users every year, even as its lost market share and revenue. The challenges facing Google in the wearables arena won’t instantly be solved by the recent acquiring of Fitbit, but after claiming 6% of the market share in 2019, at least it … Fitbit would acquire Pebble in 2017 for $23 million, a sign that some of the spark had left the wearables market. By signing up you agree to our privacy policy. IDC reports that Fitbit's piece of the overall wearables market fell nearly 30% between Q2 2019 and Q2 2020, from 4.6% to 2.9%, while its share of the wrist-worn wearables market fell by a similar percentage, from 9.8% to 7.3%. Fitbit, as many would have expected, saw a … Fitbit’s sales fell from $2.17 billion in 2016 to $1.51 billion in 2018. Fitbit's sales grew only 4.8% in the quarter to $313.6 million. It’s likely Google will retain the brand, at least in the short-term, while merging the team into the hardware division. Notwithstanding a full investigation or block, the sale is expected to be completed by the end of the year. They originally launched at TechCrunch 50 conference in 2008 expecting 50 pre-orders, but came away with more than 2,000. Fitbit market cap as of March 11, 2021 is. Smartwatch market share by vendor worldwide 2014-2020 Fitbit - number of active users 2012-2019 Quarterly wearable band shipments in North America 2018-2020, by vendor The Company's product consists of Fitbit Zip, Fitbit One, Fitbit Flex, Fitbit Charge, Fitbit Charge HR, Fitbit Surge and Aria. Exhibit 1: Global Smartwatch Shipment Revenue Share % in H1 2020 vs H1 2019. It has managed to maintain a healthy market share, dictate the direction of an industry, and cement its name as a synonym for its industry. Exhibit 1: Global Smartwatch Shipments Share, Q4 2020 vs Q4 2019. Apple has the highest market share of wearable device unit shipments worldwide with 31.7 percent … Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. Fitbit is the 3rd largest wearable fitness company in the world. Make data driven decisions and optimize your app strategy. Fitbit has been unable to preserve its market share in the wearables market. Source: Fitbit. Fitbit revenue from 2013 to 2020. Fitbit Inc. manufactures and markets wearable fitness-tracking devices. 2. However, it remains geared towards fitness and health, while Apple and Samsung have been able to broaden their market to other types of customers. You can opt out anytime. Upon close of the all-cash transaction, which is subject to customary closing conditions, Fitbit stockholders will receive $7.35 per share in cash, valuing the company at a fully diluted equity value of approximately $2.1 billion. This was the height of wearable hype, as Apple launched the first Watch and Pebble launched a second Kickstarter, reaching $20 million. Wearables were once predicted to be the “next big thing” after mobile, in mid-2015 the Apple Watch launched and Fitbit hit its highest valuation of $9.7 billion. Fitbit market cap history and chart from 2013 to 2020. The global smartwatch market posted a healthy 20% revenue growth in H1 2020 despite the COVID-19 pandemic and shipments remaining flat compared to the same period last year, according to the latest research from Counterpoint’s IoT service. Fitbit SWOT Analysis Fitbit Strengths Below are the Strengths in the SWOT Analysis of Fitbit: 1. More than $8 billion had been shaved off Fitbit’s market cap by 2017, as Apple and Xiaomi started overtaking Fitbit. Not bits for Fitbit, Fossil, et al. Share. Fitbit Inc. is headquartered in San Francisco, California. Fitbit stockholders approved the transaction on January 3, 2020. The workout & exercise app segment accounted for the largest revenue share in 2020 owing to the increasing obesity among youth and adults. Wall Street Stock Market & Finance report, prediction for the future: You'll find the Fitbit Inc - Class A share forecasts, stock quote and buy / sell signals below. Motorola suffered catastrophic market share loss under the search giant, and the internal affairs of Nest under Google ownership, James Park (CEO), Eric Friedman (CTO), Sundar Pichai (Alphabet CEO), 20 million Fitbit users are active in the social Feed (, Fitbit almost reached 30 million active users in 2019, 4.7 million Fitbit users have joined groups (, Over 75 million people have registered to Fitbit, Fitbit users have taken over 75 trillion steps (, More Fitbit steps appears to correlate with lower diabetes rate (, MyFitnessPal Revenue and Usage Statistics (2020), Strava Revenue and Usage Statistics (2020), Fitbit device sales peaked in 2017, with 25.4 million sales that year, falling to 13.9 million in 2018, Fitbit holds three percent wearable market share worldwide (, The original Fitbit launch received 2,000 pre-orders. Earnings for Fitbit are expected to decrease in the coming year, from ($0.70) to ($0.71) per share. Motorola suffered catastrophic market share loss under the search giant, and the internal affairs of Nest under Google ownership have been thoroughly detailed. The P/E ratio of Fitbit is -7.07, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings. Regulatory review of the transaction is ongoing. If you use our chart images on your site or blog, we ask that you provide attribution via a "dofollow" link back to this page. Price to Earnings Ratio vs. the Market. Fitbit's fitness trackers shipment share worldwide 2013-2016 Volume of Fitbit sales units in UAE 2016-2017 Change in daily step count due to COVID-19 in CEE 2020, by country (Barrons) Fitbit has defined a market segment in wearable health-tracking devices. Samsung increased its share by 1%pt YoY, rebounding in … Fitbit went public in June 2015, surging from a $4 billion company to $9.7 billion by 2015. Marketplace | News & Insights | Data | Events, Google has not been great at handling its hardware acquisitions. At the end of 2018, Apple controlled 50% of the global smartwatch market in terms of units shipped, according to Strategy Analytics . It is expected to be integrated into Google’s hardware division, which includes Pixel and Nest. Fitbit captured an 11% market share in Q3'19, down from 15% a year ago. You can edit or delete your press release Wearable Technology Market 2020 Trend by Top Players - Fitbit (US), Apple (US), … We have collected data and statistics on Fitbit revenue, usage and device sales. Fitbit Q3.2020 Results – An Improvement Some positive-sounding numbers from Fitbit did not seem to impress the markets as much as they cheered me compared to recent quarters . In the past few years, Fitbit has attempted to build an Apple Watch competitor, adding the ability to make payments and respond to messages. It would take Fitbit over a year to complete them all (. We have provided a few examples below that you can copy and paste to your site: Your image export is now complete. In 2013, Fitbit launched a fitness tracker with a heart-rate sensor, and has since added new sensors to track EDA, temperature, sleep and menstrual cycle. Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding. Sadly, for Fitbit, the market never reached the heights predicted by some. With a 2.6 percent market share each, both Fitbit and BoAt sit at the fifth position in IDC's report. The global smartwatch market as a whole grew 12% in Q1 2020 despite the ongoing pandemic, but Fitbit and Google's Wear OS didn't see any good results. Among the top five wearables device makers, only Fitbit's shipments declined in the first quarter of 2020, leading to a smaller market share – from 5.2 percent in the first quarter of 2019 to 3 percent in Q1 2020, according to a report from International Data Corporation (IDC). Fitbit market cap history and chart from 2013 to 2020. Fitbit priced its initial public offering at $20 per share and the stock soared, opening at a price of $30.40. Please check your download folder. Get accurate performance estimates for 3+ millions apps in 150+ countries. Fitbit Positioning Fitness Device which you can help you lose weight and become fit. The moves came as Fitbit and a slew of Chinese device makers were nabbing market share through budget plays. FRAMINGHAM, Mass., December 2, 2020 – The global wearables market grew 35.1% year over year during the third quarter of 2020 (3Q20) with total shipments reaching 125 million units according to new data from the International Data Corporation Worldwide Quarterly Wearable Device Tracker.The surge was driven by seasonality, new product launches, and the global pandemic. Despite a rising NASDAQ on the same day, Fitbit’s share price fell. That opening stock price valued Fitbit at about $6.3 billion. Even with the rollout of the Apple Watch, Fitbit still maintains 25% global market share and is the largest player in the fitness tracking industry (McNew, 2016). Alphabet's buyout translates into $7.35 in cash per share for Fitbit … Backlinks from other websites are the lifeblood of our site and a primary source of new traffic. According to present data Fitbit Inc - Class A's FIT shares and potentially its market environment have been in … In 2019, Alphabet announced its intention to acquire Fitbit for $2.1 billion. Price to … Analysts expect the company’s sales to reach $1.56 billion in 2019, $1.60 billion in 2020, and $1.605 billion in 2021. It commanded a hefty lead over all other fitness trackers, which it held until the launch of smartwatches and an influx of cheaper brands from China. But while the competition zigs, Fitbit zags, I … The acquisition will be scrutinised by the European Union, as some fear what Google will do with the sensitive health information stored on Fitbit’s servers. FITBIT, INC. Reconciliation of GAAP to Non-GAAP Financial Measures (in thousands, except percentages and per share amounts) (unaudited) Three Months Ended April 4, 2020 March 30, 2019. Email. Like most market leaders, the company originally called the smartwatch a different product type, only to slowly realise many of its customers were happy to ditch a fitness tracker for a more feature-packed smartwatch. We have provided a few examples below that you can copy and paste to your site: Your data export is now complete. ... 25 Jan. 2020… Google has not been great at handling its hardware acquisitions. By 2011, Fitbit was a national brand in the US, available in Best Buy and Walmart. Fitbit Target Market People in middle income group and young demographics. With every Bluetooth update, Fitbit enabled more health and fitness tracking. Fitbit stockholders approved the transaction on January 3, 2020. It's supposed to close in 2020, but Tuesday marks exactly 10 months since the deal was announced. The Apple Watch Series 6 and SE did well, shipping 12.9 million units and accounting for 40% market share in Q4 2020. Please check your download folder. Revenue is the top line item on an income statement from which all costs and expenses are subtracted to arrive at net income. … Fitbit Revenue and Usage Statistics (2020) - Business of Apps View Fitbit's (NYSE:FIT) earnings history, next earnings date and earnings forecasts from top-rated Wall Street analysts at MarketBeat. Free cash flow: Net cash used in operating activities $ (81,972 ) $ (67,653 ) Purchases of property and equipment (3,556 ) (6,096 ) Garmin’s share of the smartwatch market rose from 7 percent in Q1 2019 to 8 percent in Q1 2020. Regulatory review of the transaction is ongoing. Read on below to find out more. In 2019, it counted 29 million active users on its platform, which accounts for about a quarter of the company’s total fitness tracker sales. Revenue can be defined as the amount of money a company receives from its customers in exchange for the sales of goods or services. 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