Steven Wozniak and Steve jobs produced the Apple I, the first Apple computer in 1967. Internal Environment Apple Case Study On Its Global Market Expansion (Q1 2012 To Q4 2018) Apple case study providers at Onlineassignmentwriters.com are providing you with the region-wise revenue distribution of Apple products case study across the worldwide. Fleisher, C. S., & Bensoussan, B. E. (2015). Introduction This case study will include an overview of Apple’s past, present, and future market position in computer hardware, software, smartphones, and digital content. References: Apple should open new stores in other countries of the world. There are few competitors in the market, as the Samsung has the better specifications than apple. Apple Inc. is selective about the products placement and distribution and has strategic plans for it. John Wiley & Sons. Other products of Apple like Mac Book, which is a mobile computer, also helped Apple in achieving competitive advantage from Dell, HP, and Lenovo etc. In the 2.0 version of Windows, Microsoft enclosed more Prices of Apple products are high as compared to the Samsung, Nokia and Sony products. With the help of mobile phones Apps, apple has control over its final products. Understanding Business Strategy Concepts Plus. 4.2 Pricing Strategy Distribution strategy points about the product are given below; Depending on products types and kinds, Apple has many different competitors for example, from a mobile phone point of view; Apple’s iPhone competitor is Android phones providers like Samsung, Sony etc. In Apple case study that to review the market broadly, Apple has invested $4.5 billion in 2013 for Research and Development as compared to $2.4 billion in 2011. Health and fitness are growing as the people are more concerned about the health, so wearable items can be proved as the profitable opportunity for the Apple. Now the question arises that what makes Apple a big competitor in the technological environment. In the developing countries, the people are not motivated to buy the products because they are happy using features but not the advanced features, however, the people of the developed countries want to stay upgrade with the time. Apple can expand its iBooks to different countries on expanding Apple can value its customers and education quality of customers. Finding the best college admission Apple New Product Development Case Study essay help shouldn’t be a big deal once you can fully understand the tips highlighted in this article. Most of the brands by competitors are not as familiar and popular among people as Apple does. The technology has been changing rapidly in the world and the market has grown tremendously. Apple products are similar but they are different in many ways, but it combines when it has come to one market strategy. From the Sony point of view, they also provide goods and services with the help of retailing, personal stores, franchises etc. Some of the consumers enjoy the tech environment that is created by the Apple, other enjoy the convenience they get from the interact usage (Kotler, Burton, Deans, Brown, & Armstrong, 2015). endstream Apple will answer these entire questions in the future or in the coming year (Zylla-Woellner, 2013). Apple’s Mac Book is considered as to have high-quality picture features and have strong protection against any kind of virus related to computers and computer system. These firms are competing with Apple with the help of marketing mix that is they are trying to bring in innovation in their products and services and trying to lower their price by providing quality products and trying to capture more customers with the help of product distribution and placement. Big retailers (Wal-Mart and Best Buy) The company has praised for the series of the brilliant computers and the iPhone family means all the smartphones. Apple is continuously improving and increasing its products lines like mobiles, smartphones, tablets. Conclusion In the current year, Apple has achieved almost 48% sales and earned a profit of almost $178 billion dollars that they can utilize in other opportunities and can utilize to bring in improvements in their product and services. Their products are also available to the customer online and everywhere in the world. (2012). Apple has gained power in the effective distribution of goods and products. However, Apple is continually giving the same products in the market and customers by a tire of such similar products one day. Apple pricing strategy is very premium as no one can compete it on its price. The main purpose of this Apple case study is to find the correlation between the sales of the products of a company and customer satisfaction levels. (2014). Background and History 2. These competitors provide many different services and choices to their customers and customers prefer these products according to their demand, choice, need and purchasing power. Apple devices have many applications that are specially designed after keeping the customers in the mind. Apple should open new stores in other countries of the world. These strategies also help Apple to attract new customers. On the other hand, competitors of Apple are trying to improve their distribution channels and improvement in a placement of products but they may face a large amount of cost and money by implementing this strategy. A Case Study of Apple Computers. According to the results of 2015, Apple revenue has increased by from the $57.6 billion to $74.6 billion, it is the 30% increase in the revenue as compared to the last year. This Apple case study will help give you insight into the region of influence for Apple in general. The packaging is sleek and simple, which is attracting the consumers, the symbol of Apple on the packaging is all time favorite; Apple is striving to build relationships with the loyal customers. This strategy will also lower risk of growing markets. 4.1 Product Strategy (Product Mix) On the other hand, discount on products by Apple is usually unheard by many people. Apple is using promotion and distribution strategies so the products can easily distribute to the retailers and people find convenience in buying the product. (2012). From the distribution point of view, competitors of Apple are weak. Apple releases its products first at their own stores and make sure about it and make sure that these products are then followed by the other big stores, products or mobiles phone providers and release internationally. Business and Competitive Analysis: Effective Application of New and Classic Methods. They are also building customers relations by sponsoring different events and providing free gifts to customers on purchasing of Sony products. Apple has significant growth rates and cash flows (Hasan, 2013). Apple Inc. is selective about the products placement and distribution and has strategic plans for it. As Apple is considered as the market leader in technological products, it is recommended for Apple to expand their business in new emerging markets so that more profits and revenues can be generated. Purchasing behaviors can be discussed as the limited problem solving, the customer who is loyal to the Apple, they just get satisfaction by using Apple phone, quality is the matter for them and they only get the satisfaction when they but the product. 3.4 Strategies Appealing to Market Traditional product lifecycle is 4-5 years while the lifecycle of iPhone is close to 1 year only. The brand is selling itself because the social environment is creating the situations in which people or consumers are willing to but the Apple products. Apple Product Development Case Study, websites help research papers, business school case study examples, hypothesis sample for thesis They provide services to their customers online that are their customers can buy a product online from their site and s from other retailing sites like Amazon etc. From the distribution point of view, competitors of Apple are weak. Apple has limited products; the most of the dependency of the Apple is based on the iPhones and iPads, which could be problematic in the future. Apple Inc. makes a quality product and prices are set according to their audience, Apple has the good brand name so people will prefer to buy Apple products at any cost. Lowering the price of products makes competitors attract more customers that are price sensitive. As Apple has power in both the hardware and software, so it is the competitive advantage for the company. Apple has value because it is ageless, every age group could be attracted towards the product and can be appealing to all the generations, and people can use the phone for the different purposes. The objective of this discussion is to dissect the internal and external environment of Apple through the analysis of the case study. %PDF-1.3 Apple has created the solid partnership with the suppliers through doing the direct investments strategically. Executive Summary: Apple Inc. is an informationtechnology company with a wide range of products which include cellphones, computers, tablets, television products and wearable devices. They are using television media  for the purpose of advertising its product which is quite expensive  and effective to attract a large number of customers worldwide. Strong research and development department and strong marketing strategies are helping Apple to target its customers in the right direction and helping to bring in improvement and changes in the business according to the change in technological environment. (2012). Apple can expand its business all over the world. The product is focused on various strategies, based on the strategies product is successful in the market. 1-24. Example the price of iPhone starts from $99 to $699, the price of iPod is from $49 to $299, a price of the watch is from $349 to 12,000, the price of facebook starts from $999 to $2999 etc (Huimin & Hernandez, 2011). They should take part in the social corporate responsibility programs. APPLE INC. CASE. The positive growth has shown in the recent years, a maximum number of a consumer are attracting towards the brand Apple, as the customers are satisfied, the profitability of the company is increasing every year. Apple Inc’s Marketing Mix (4P’s). Analysis of Nokia‘s Corporate, Business, and Marketing Strategies: Examination of Nokia’s strategy execution in three steps. (2011). Apple products are expensive, they have brand equity and valued by the customer, therefore, the Apple products are designed to appeal the middle to upper-income consumers, the people who appreciated the product and feel a better user experience. 4-16. Apple uses advertisements to motivate the consumer and to attract them with such amazing Apple applications; the recent acquisition of the Beats headphone is created to promote the cultural awareness and attract the younger generation to buy the product. Also Study: Business Outsourcing Benefits With Example of Apple INC. Apple has the stiff competition in the market as a brand Samsung tried to overtake the Apple in some areas but able has to sustain its competitive advantage and earning larger or greater market share is the technological industry. A major reason Apple Inc. was chosen is because it is seen as one of the most innovative companies in the world. Apple is the emphasis on the R&D as it is the marketing communication strategy; the Apple is focused on creating the brand loyalty so the customer gets satisfaction. Business Outsourcing Benefits With Example of Apple INC. Management of Delayed Chyle Leak After Thyroid Cancer... Business Ethical Conflict Case Study Example. Nokia  provides offer its customers like smartphone Nokia Lumia 650 in $119.00 Dollar,  Lumia, 950 Xl Dual Sim in $649 Dollars and Nokia Lumia 950 Dual Sim in $549 Dollars etc. Marketing Strategy, Text and Cases. They are targeting people who are high class and belong to lead class families that make Apple superior from others. Apple’s products prices are high because they are providing high innovative products, with high quality as well as style according to the demand of the people and customers. Recommendation: Price Skimming on a Successful Marketing Strategy: Study of Ipad. Apple uses two types of distribution strategies in the organization that is indirect distribution strategy and direct distribution strategy. On comparing with competitors, no competitor can offer this type of virus protection feature in their products like laptops. The company has praised for the series of the brilliant computers and the iPhone family means all the smartphones. According to the demand of customers, the big competitors of Apple are Samsung and Google who provide Android mobile phones to customers. Following courses of action can be applied on the case study: Development of demand centered innovation processes that might aid in the development of products which are most trending in the sportswear market. Nokia also offers windows phone  to its customers that currently are not so popular than the Android and iPhone operating systems (Grünewälder, 2014). Apple has significant growth rates and cash flows (Hasan, 2013). (adsbygoogle = window.adsbygoogle || []).push({}); Apple is now increasing its interest to gain improvement in packing and packaging of goods and products and continuously taking part in providing ease to their customers with the help of locating its products on the shelf (Dilger, 2016). While the needs like social and personal are also associated to it, when after using the premium product they feel satisfied. Strategies to bring in innovation, product development, improvement in the business and high-quality products and services are making its customers more loyal. The record of the phone, mac, and app store sales is also impressive, iPhone is considered as a leader in the market, as the records show the 74.5 million units sold out. With the help of mobile phones Apps, apple has control over its final products. icloud is also a tool that is used by the Apple for its consumers so the multiple Apple product simplify, and Apple comes to know that who is loyal to the brand and what product are in use. Nokia in the last few years largely promoting its windows phones with the help of advertising on television media so that they can attract customers but the demand of Android phone is increasing day by day the demand of windows phone in decreasing day by day. Apple has the loyal customers because desired products are offered to them. Yami, S., Castaldo, S., Dagnino, B., & Roy, F. L. (2010). Apple products continue towards innovation and as many of the consumers are satisfied with the current position of Apple in the market. The psychographic characteristics are related to the people who want to explore the technology like who are passionate in daily life and have recognized the benefits of using Apple phones. Johnson, K., Li, Y., Phan, H., Singer, J., & Trinh, H. (2012). Apple’s customers seek performance Markets ensure the traditional advertising and the public relation efforts so relationships get stronger, social media is the effective source that is used by the Apple to deal with its customers. (2011). Apple iTunes is considered as the fastest mobile app that can download more than 15000 songs in a minute. Competitors of Apple that is Samsung, Sony, Nokia are trying to imitate Apple products and bring in products in order to compete not to bring in new technology that makes other to compete.